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First launched in 2001, Hendrick’s Gin has been the success story that has set the template for modern gin brands to follow. Hendrick’s Gin was launched by William Grant & Sons at a time when gin wasn’t the diverse, thriving category it is today. A clear callback to gin’s forbears, the apothecary style bottle suggests comparison to Genevers and a time when gin was a medicine. The nose certainly has juniper, but I find the musky hint of rose lightens it and gives it a floral forward impression. Sweet orange, lime zest and a hint of elderflower as well. The pine notes give it structure, but the floral notes give it a unique character.